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Forex Broker eToro Expands Its Stock CFD Offering

Jul 01 2013

We are guessing that eToro wasted quite a lot of time of its ridiculous portfolio view upgrade but fortunately that's now over and the broker can move on to more substantial tasks – like introducing some of those new stock CFDs it promised a few weeks back.

Wait, that was uncalled for – in fact the first batch of the new stock has already been added by the broker and its customers can now trade CFDs of the following stocks: 
- Coca-Cola
- PepsiCo
- Manchester United
- Nike
- Sony
- Toyota
- Vodaphone
- Time-Warner
- Deutsche Bank
- Walt Disney (I'm guessing Disney's stock price will go up after releasing Finding Nemo 2. I'm just kidding. Don't trade based on that advice.)
With this the total of stock CFDs offered by eToro reaches the dull and unimpressive number of 18 but hey – it's a start. Besides, the broker approaches this expansion with quite an enthusiasm, as we can judge from the broker's blog post on the new stock addition. 
“We’re excited for you to start investing in brands that you have known throughout your life, and you will see that your familiarity with them will come in handy when making investment decisions,” shares eToro. 
What draws one attention is the type of stock that eToro has decided to introduce for trading – all the included companies are market leaders and carry brands that are well known even in the fartherst ends of the planet – have you ever heard of someone who doesn't know Coca-Cola? Nope, me neither. 
At a first glance, this seems like a weird choice – there are many assets that probably present a lot more trading opportunities in terms of price movement, however we should keep in mind eToro's general strategy and target groups here: after all the broker aims at attracting everyone, from the professional forex traders (who can enter the network as eToro Gurus and provide signals) to beginners who have never traded before in their lives and can jump right on the forex train by copying the trades of more experienced traders. With the latter group being significantly larger by comparison, it only makes sense for the broker to offer stock on brands that people are aware of. 

What's next

More stocks on well-known, lifestyle brands will be introduced in the near future, or so we are being promised. As per eToro's plan, the total of stock CFDs offered will reach 50 – which is adequate as per the market standard, and still nowhere close to the offering of other brokers like Liquid Markets for example (in fact, it would appear that currently Liquid Markets offers the biggest choice of CFDs on all sorts of assets, including Dow 30 stocks, stock indices, cash stock indices, etc.). 

About eToro

eToro is a Cyprus-based forex broker regulated by the Cyprus Securities and Exchange Commission. It offers reasonable trading via proprietary trading platforms, variable spreads from 1 pip, and leverage of up to 1:400.
Recently the broker obtained a license from the Financial Conduct Authority (FCA) in the UK, and is expected to set up offices in London soon. 
TAGS: forex trading  forex broker  forex  eToro  Liquid Markets  CFD  contracts for differences 

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