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eToro Launches 50 New Brand Stocks: Your Lifestyle & Your Trading Have Now Come Together

As we push further into an age dominated by consumerism, it's of little surprise that our lives become increasingly defined by the products we purchase. While this is not necessarily a bad trend, it nonetheless signals a change in mentality where people care a lot less about individualism and have instead moved towards a quest for belonging, for a crowd that shares their own views and interests. Naturally, with these factors at hand, brand loyalty flourishes and hardly anyone can deny that to a certain extent they do identify themselves with the clothes they wear or the technology they use. eToro is catching just the right wave then as the broker recently announced that soon it'll be launching 50 new stocks of some of the world's most famous brands, including such names like Coca-Cola, Nike, Disney and a whole lot more for its clients to benefit from. 

Feeling a certain attachment to a brand is something that we've all experienced. Marketing teams worldwide work for years to create an image of their company, one that will make us, the customers stick around for longer, and if possible, don't ever think about giving our money elsewhere. Evidently, as proved by Apple for example, with the right amount of persistence, it works just fine. Over the years, Apple has built itself as the most gay-friendly computer and communication technology developer out there and it never disappoints that loyal segment of its customer base which has remained with the company precisely for that reason. Just recently, the company pulled an anti-gay app called “Setting Captives Free”, saying its content violated the guidelines of iTunes which do not allow the promotion of hatred or any sort of prejudice based sex, gender, religion etc. Google, on the other hand, is still keeping the application for Android users. Whether that makes for a smart marketing move is arguable but in any case, such decisions are what drive people closer or alternatively away from a brand. Whichever side one supports, or even if you don't care at all, the good thing for eToro users is that they can invest both in Apple and Google stocks as well as in those of Facebook, Microsoft, Amazon, Yahoo, Zynga and Ebay.
The 50 new brand stock additions have not been put into effect yet, but the broker promises it won't be long before they join the list of the eight mentioned above. Keep in mind that trading stocks at eToro, does not mean that you're buying the actual stock. Rather, you're purchasing a CFD or Contract for Difference. Entering the like contract, mandates eToro to pay you the difference between the price of the stock at the time you open the position and when you decide to close it. That is, of course, if the difference is positive. If it's negative, the money flows in the opposite direction, meaning you'll be the one paying the broker. Simple as that and in times less expensive than trading on the stock market where an actual Apple stock, for example, will cost you some $447 dollars. Investing in stock CFDs with eToro, on the other hand, requires an initial sum that can be as low as $10. Other advantages of trading Contract for Differences is that you won't be paying any fees that go along with owning an actual stock, you can make use of the leverage offered by eToro and last but not least, you can make money off CFDs both if the price of the stock goes up or down.
TAGS: etoro  50 new stocks  brand  loyalty  broker  forex  forex broker  foreign exchange  trade  trader 

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