Following the popular tendency, Cypriot Forex broker XM.com announced a partnership with Al-Nassr FC, the third most successful football club in Saudi Arabia.
In line with the core demographics of forex traders, brokers are becoming partners and sponsors of football teams at ever growing numbers, thus attracting more, predominantly male, customers.
Plus500 is sponsoring Atletico Madrid, FXPRIMUS - Manchester City and Swissquote Bank is the official online financial trading partner of Manchester United. Alpari sponsors the English Premier League West Ham United.
XM has become an official sponsor of Al-Nassr FC, which is the first major venture for XM in the Persian Gulf and therefore a milestone in its efforts to share socially beneficial partnerships with high-caliber global players. Besides, popular sports like football are expected to enhance “big brand status”.
This is what the Marketing Director of XM Group said at the official press conference today:
“The word Al Nassr means victory in the Arabic language. Victory is the achievement of mastery and success, an attribute which is part of the XM’s DNA. Al Nassr and XM share common values and common goals. Our sponsorship represents our dedication to assist them in achieving what they represent. This is a very special day for XM as it marks a milestone in our corporate history.”
XM is a brand of Trading Point Holdings Ltd., a company regulated by the Cyprus Securities and Exchange Commission (CySEC) and its Australian subsidiary, which holds a license from the Australian Securities and Investments Commission (ASIC). Furthermore, the XM group is registered with the relevant authorities in a several of European countries, including the UK, Germany, Spain, Italy, Finland, and France.
The broker provides its services to customers in nearly 200 countries, offering trading in more than 50 currency pairs, along with Silver and Gold.