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Leverate's Sirix Forex Platform Registers 1,5 Million Visits in a Single Month

Dec 12 2012

Leverate, a forex trading solutions provider, has recently released some interesting metrics about the Sirix platform it launched in May 2012. 

According to the report one of the top brokers using the Sirix platform (Leverate doesn’t reveal the name of the broker for confidentiality reasons) has registered 1.5 million visits on the Sirix web version. This converted into 240,000 executed trades, and a 55% increase in the time traders spend on the platform over a single month. With the retail forex volumes being frozen worldwide, this is quite an impressive achievement – especially for a platform that young. 
The report above is possible because of Sirix’s integration with Google Analytics – a service that allows the tracking and analysis of website visitors’ behavior. 
“Online brokers must know exactly what’s happening inside their trading environments in order to make optimal business, marketing and product decisions,” said Itay Damti, Vice President Products at Leverate. “Our company understands that in today’s web trading environment, information is critical, and brokers need their questions on trader behavior to be answered. Our solution is compatible with Google Analytics and supplies businesses with the best tools they need to maximize profit.”
The insight provided by Google Analytics helps brokers determine the setting, which leads to the highest number of executed trades, and it also supplies useful information as to whether particular news releases have driven up the traffic to Sirix. This helps the better prediction of traders’ behavioral patterns and thus helps brokers achieve higher conversion and retention rates, and offer more relevant services. What’s more, the Google Analytics data is available for both the web and mobile Sirix versions. 
This is not the industry’s first attempt of following the steps of the users when they’re trading. A while ago, CPattern, a company that offers consumer behavior analysis for the financial industry, introduced an analytics tool for spotting early signs of customer abandonment. The tool is designed with the forex industry in mind and uses historical data to determine whether a trader is about to quit his activities. 
What Leverate offers is not that precise in terms of focusing on one issue only, however it is a lot more user-friendly (the integration of Sirix with Google Analytics only takes a couple of minutes) and helps brokers easily see the big picture. Keeping in mind Sirix’s many other advantages, it shouldn’t be long before more and more brokers sign up for it, along with and youtradeFX, which are already offering the Sirix platform. 

About Sirix

Sirix provides seamlessly integrated social trading into web, mobile and tablet. It requires no download, is fully incorporated with MT4, and allows traders access using a single log-in and shared wallet. It is available as a standalone product or as part of LXSuite, Leverate’s complete package of private label brokerage solution.

About Leverate

Leverate is the vanguard of broker solutions technology and services empowering Forex brokers and financial institutions with the tools to increase conversions, minimize risk and reach new markets. Leverate’s cutting-edge solutions, powered by breakthrough technology, provide market players a comprehensive suite of products to operate the most successful and competitive brokerages in the Forex industry.
TAGS: Leverate  Sirix  forex trading  forex metrics  Google Analytics  online forex broker  youtradeFX 

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