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Pepperstone Entices Japan's Forex Community with New Website

Pepperstone – the Forex broker operating out of Australia's Melbourne, today announced the launch of a special Japanese version of its website– it's colorful, it's vivid, it has smiling people and large titles all over it – it's purely Japanese. 
I bet none of you is surprised that there is a rationale behind a Forex business seeking to please its Japanese customers – as you know, Japan is a leading Forex business destination – even housewives are said to be trading Forex there, while taking care of their children. To give you an example of the country's appeal, let me remind you that Tradency, the software company behind trading platform Mirror Trader last week announced a partnership with Japanese broker FX Prime. 
And for Pepperstone, in particular, Japan plays a role of crucial importance, given its recent drive to expand in Asia: you perhaps remember our story from February this year, which informed you of the broker opening a brand new office in Shanghai, China. The company seems to be rather adamant in its expansion plans, as you see.
But let's get back to the main theme of interest of this article: the new website.  The main thing to note about it is that it diverges pretty much from the official version. I have to be honest – compared with the plain and intelligent design of the English-language website, the Japanese one is shouting “Welcome to the circus!”. Take a look at the part, dedicated to comparing spreads to see what I mean.
I cannot say that such a design is inappropriate, perhaps the designers have done their best in researching the Japanese culture in depth and have sought to present a product that is suitable to such a type of audience. May be the bright colors and large letters are exactly the thing that attracts the Japanese housewives. But to me that's all a bit too much.
On the positive side, all necessary information is there – the choice of accounts, information about the spreads and the comparison tool I've mentioned already, information about the regulation and licenses of the business, payment options, platforms, customer support... Though due to the strange designing decisions, you need to scroll down for a minute or two to reach the part about the platform choice, for example. 
Briefly put, the feeling of visiting the Japanese website of Pepperstone made me feel a bit like the characters in the movie “Lost in Translation”. It did not feel wrong or unpleasant – it's useful, that's for sure. At the very least, we may congratulate the broker for respecting cultural diversity and seeking to respond to different nations and cultures. May be I just don't have the genome to understand it.

About Pepperstone Financial

Pepperstone Financial Pty Ltd provides Forex trading capabilities to retail, high-net worth and institutional clients around the world. The company provides access to fair, competitive and transparent pricing across all major currency pairs by equipping traders with best-in-class trading technology and customer service. The company is headquartered in Melbourne, Australia. Here is a list of more Australian forex brokers. 
Pepperstone Financial Pty Ltd is a corporate authorised representative, CAR No. 389931 of CDM Pacific Pty Ltd which holds an Australian Financial Services License (AFSL 223682) issued and regulated by the Australian Securities and Investment Commission (ASIC).
TAGS: pepperstone  pepperstone forex broker  japan  website  japanese website  forex trading  forex market  forex expansion 

More news about Pepperstone

Broker Country Regulation Platform Min Deposit Review
Cyprus, UK, Mauritius CySec, FCA, FSC MT4, MT5, Web $10 Review Website
Cyprus, SVG CySEC MT5, Web,
$100 Review Website
Australia, Cyprus ASIC, CySEC MT4, MT5, Iress $100 Review Website
Cyprus, Australia CySec, ASIC MT4, MT5 $5 Review Website
UK, Australia, South Africa FCA, ASIC, FSCA MT4, Trading
$50 Review Website
UK, Cyprus, UAE, South Africa FCA, CySEC, DFSA, FSB MT4, MT5, FxPro
$100 Review Website
Cyprus CySEC MT4, MT5, Web $1 Review Website
Belize IFSC MT4, MT5 $100 Review Website
Cyprus, UK, South Africa, UAE CySec, FCA, FSCA, DFSA MT4, MT5, Web $5 Review Website
Cyprus, UK CySEC, FCA MT4, MT5 $1 Review Website
UK FCA MT5 $5 Review Website
UK FCA MT4, Web, MT4
for Mac
$100 Review Website
Australia, UK ASIC, FCA MT4, MT5,
$200 Review Website

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