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Alpari and Integral Shake Hands Over Liquidity Provision Partnership

Earlier today Alpari, one of the larger global forex brokers, announced its new partnership with the Integral Development Corp. software provider. Alpari will be using Integral’s FX Inside ProfessionalTM execution management system to provide a deeper liquidity pool to its traders. 

 
For the last couple of years Integral has managed to establish itself as one of the fastest developing software providers in the forex industry. The company offers instant connectivity to EBS, Reuters, HotSpot, CME, and Bloomberg FX ECNs, as well as access to MICEX Ruble liquidity
 
For Alpari’s customers this means one thing: even more liquidity providers and better quotes. Up until now the broker was getting liquidity from ECNs, other large brokers, banks and hedge funds. 
 
From a business prospective, Alpari will be getting full control through Integral’s analytics and administrative tools and will be able to spot and address the needs of all its customer segments. 
 
"Our solutions are designed to provide our partners with full control of the business solutions they offer to their customers," said Harpal Sandhu, CEO, Integral Development Corp. "We are looking forward to putting Alpari in the best possible position to provide its customers with extraordinary services that are highly customized to their needs."
 
"This partnership isn't just your run-of-the-mill venture. The decision to combine our wealth of knowledge and experience with the technology at Integral is further confirmation of the high level of service you will find at Alpari. With this new global partnership, we're certain that our clients will be the biggest winners of all," added Boris Shilov, CEO of Alpari. 
 
Now this last bit about Alpari’s clients being the biggest winners might be a bit of an overstatement – this summer it was namely the customers of the broker who did worst in terms of profitability, and in Q3 things started to look a tad better but still not too good. I really hope that Alpari has learned its lesson for the sake of its traders and the industry in general. 
 
 

About Alpari

 
Founded in 1998, the international Alpari brand is one of the leading names in online Forex trading and was recently listed as the world's third largest broker in a 2012 report from online financial portal Forex Magnates, with an average monthly trading volume of more than 200 billion US dollars. Alpari has earned the trust of hundreds of thousands of clients in more than 150 countries across the world, thanks in large part to its reputation for delivering high-quality products and top-notch customer support. The Alpari brand is represented in many of the world's leading centers of commerce, with offices in New York, London, Tokyo, Dubai, Frankfurt and Moscow.
 
 

About Integral

 
Integral develops and operates FX Grid®, a global multi-sided trading network connecting active market participants with all major sources of FX liquidity. Together with FX Inside Professional™, its real-time EMS, Integral's products represent the intersection of direct market access and algorithmic trading in the foreign exchange markets. Founded in 1993, Integral maintains development, support, and sales offices in Silicon Valley, Chicago, New York, London, Hong Kong, Tokyo, Singapore and Bangalore. Accel Partners is the lead investor in the company. 
 

 

TAGS: Alpari  Integral Development  forex trading  forex liquidity  ECN  forex quotes  forex profitability 

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