Major forex broker XM announced on Monday it has made Nine-times Olympic gold medalist Usain Bolt a brand ambassador. The famous sprinter and EU and Australia-regulated broker have signed a three-year sponsorship deal under which Bolt will promote the XM brand.
“Usain Bolt is XM and XM is Usain Bolt,” said Chris Anthony Zacharia, marketing director of XM Group, “We both represent the same principles and brand values – just in different arenas. In the same way as Usain’s speed and passion have made him the man he is today, speed and passion have made XM the brand it is today,” he noted.
XM boasts about providing fast execution with 99.35% of all trades executed in less than 1 second.
“Similar to XM, my focus has always been to be the fastest”, Usain Bolt said, Commenting on the partnership, “I’m happy to enter into a partnership with the award-winning forex and CFD broker XM. XM and I have similar brand values and aim to be the best at what we do,” he added.
A Jamaican-born sprinter born in 1986, Bolt has won nine gold Olympic medals and 11 world championships titles. He holds several world records for 100 meters and 200 meters and is regarded as the fastest human ever timed. His personal best (and a world record) is 9.58 seconds for 100 meters, earning him the nickname Lightning Bolt.
Usain Bolt is not XM’s first sports partnership. In March the broker announced a partnership with Al-Nassr FC, the third most successful football club in Saudi Arabia.
XM, formerly known as XEMarkets, offers trading in more than 50 forex pairs and in contracts for difference (CFDs) on commodities, equity indices, metals and energies via the web-based, desktop and mobile versions of the MetaTrader 4 (MT4) platform. Furthermore, It is one of the few brokers to offer negative balance protection.
The broker has set up units, licensed by the Cyprus Securities and Exchange Commission (CySEC), the UK Financial Conduct Authority (FCA) and the Australian Securities and Investments Commission (ASIC). It has also applied for a license from the Financial Services Board (FSB) of South Africa.